Services

Whether you need to create a marketing strategy, start up a development office, or simply need a steer in the right direction, Rachel will work with you to establish an actionable plan.

This will deliver growth, a positive return on investment, and a cohesive whole school approach to marketing, admissions or development, which will enable your school to thrive. Support will always be tailored to your exact needs, but might include:

• Strategy writing

• Audit and restructure of your current provision

• Evaluation of your customer journey

• Stakeholder research

• Competitor analysis

“Rachel has a huge knowledge of the sector and, importantly, the factors that will shape it in the future. She used that to bring practical, pragmatic challenge to us which was extremely helpful.”

- Simon Davidson, Governor, Terrington Hall Prep School

“I had the privilege of working with Rachel on the Development Board of a senior school. She has extensive marketing knowledge and a particular understanding about fund raising in schools.”

— Governor, Co-Ed Senior Independent School

“Rachel has worked with professionalism and energy to bring about positive change to the Marketing, Admissions and Development functions at MTS. She has guided the restructure of the offices with superb insight and has displayed extensive sector knowledge when formulating strategies to take us forward.”

— Director of Finance & Operations, MTS Liverpool

MAD Recruitment is an end-to-end recruitment service for schools seeking to appoint senior level personnel in:
Marketing, Admissions and Development

Combined 45 years of experience in the independent education sector. Significant experience in schools’ Marketing, Admissions & Development (fundraising). Considerable experience in recruiting to MAD roles. Further experience in commercial marketing and charitable talent acquisition. Trusted and valued partner organisations to broaden search/reach.

This end-to-end, tailored service includes:

• Consultations to explore vision and direction of travel for role

• Creation of role advertisement and job description in conjunction with relevant parties. Advice on positioning.

• Support with advertising of role within sector recruitment space, professional membership bodies and other appropriate spaces

• Targeted and extensive MAD Recruitment searches and approaches in association with trusted partners

• Preparation of interview questions and tasks in conjunction with School

• Applicant sift

• First round telephone interviews, feedback and presentation of successful first round candidates

• Attendance at & advice and feedback on, second/final round interviews

• Liaison between candidate and School for appointment offer

• Feedback to unsuccessful candidates, where requested

• Follow up service where required

“Your trusted insight and expertise have not only helped secure a great appointment, but you have saved the panel and our in-house HR team a huge amount of leg work.”

- Richard Smeeton, Joint COO, Loughborough Schools Foundation

“Thank you so much for this. We ended up with two strong candidates in the final interview – ultimately you only need one! Our new Director of Development continues to work well and she has secured funding for next year…thank you for your help in her appointment.”

- David Wickes, Head, Portsmouth Grammar School

“Rachel was an invaluable member of our recruitment panel that led to the successful appointment of our new Marketing, Communications and Admissions Manager.  Offering us end-to-end support and contributing her obvious and extensive expertise at all stages of the process we also appreciated her genuine interest in achieving the best outcome for the School”

- Nicky Coyle, Business Manager, St. Andrew’s School, Rochester

“Rachel helped us to recruit for a newly created role of Alumni & Events Officer as part of a wider project to reinvigorate Alumni relations in our school.  Her extensive experience and thoughtful advice were invaluable throughout the process, both in assisting with compiling the job description itself through to screening candidates, with an excellent end result.”

— Ben Beardmore-Gray, Head, Moulsford Prep School

“Rachel is a consummate professional who brings immense experience to her very personalised service.  Rachel really took the time to understand what makes our school unique and to define the team we would need. She really cares and her input has been invaluable.”

—  Abi Hercules, Proprietor, Dallington School, London